How 777mc Handles Your Data
These cards summarise the key principles of our Privacy Policy. They are provided for convenience and do not replace the full legal text below — please read all sections in full.
What We Collect
We collect identity data (name, CNIC or passport), contact data (email, address), account activity data, payment transaction data and technical data such as IP address and device type — only what is necessary to operate your account.
Why We Use It
Your data is used for account management, identity and age verification (KYC), payment processing, fraud prevention, responsible gambling monitoring, regulatory compliance and, where you have consented, promotional communications.
Who We Share It With
Data is shared only with service providers necessary for platform operation — KYC verification partners, payment processors, fraud detection systems, and regulatory bodies where required by law. We do not sell personal data.
How We Protect It
All data in transit between your device and 777mc is encrypted via SSL/TLS. Access to personal data internally is restricted to authorised personnel on a need-to-know basis. We conduct regular security reviews.
Your Rights
Subject to applicable law, you may have the right to access, correct, delete or export your personal data, object to certain processing, and withdraw consent for marketing. Contact us to exercise any of these rights.
How Long We Keep It
We retain personal data for as long as your account is active and for a further period required by our regulatory obligations, typically up to five years after account closure, unless a longer retention period is legally mandated.
Contents
- 01Introduction
- 02Definitions
- 03Scope & Applicability
- 04Data We Collect
- 05How Data Is Collected
- 06Legal Basis for Processing
- 07How We Use Your Data
- 08Sharing & Disclosure
- 09International Transfers
- 10Data Retention
- 11Security Measures
- 12Cookies & Tracking
- 13Your Rights
- 14Children & Minors
- 15Responsible Gambling Data
- 16Policy Amendments
- 17Contact Us
This Privacy Policy ("Policy") is issued by 777mc ("777mc", "we", "us", "our") and sets out the basis on which any personal data we collect from you — or that you provide to us — will be processed by us in connection with your use of the 777mc platform accessible at https://777mc.cam ("Platform").
777mc is committed to protecting the privacy and security of your personal data. We process personal data only for legitimate, specified purposes and in accordance with the data protection standards applicable in the jurisdictions in which we operate. We do not sell personal data to third parties for marketing purposes without your explicit, informed consent.
This Policy should be read together with our Terms & Conditions and our Responsible Gambling Policy, both of which are published on this Platform. By registering an account or continuing to use the Platform, you acknowledge that you have read and understood this Policy.
Pakistani users — legal context: 777mc does not hold a data protection registration issued under Pakistani law, nor does it claim authorisation from the Pakistan Telecommunication Authority, State Bank of Pakistan, or any other Pakistani regulatory body. Pakistani law, including PECA 2016 and related data regulations, may impose additional obligations on data controllers and rights on data subjects. This Policy does not constitute legal advice. If you are uncertain of your rights under Pakistani law, we encourage you to seek independent legal guidance.
The following defined terms are used throughout this Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, identification number, location data, email address, IP address or other online identifiers. |
| "Processing" | Any operation performed on Personal Data, including collection, recording, storage, use, disclosure, erasure or destruction. |
| "Data Controller" | The entity that determines the purposes and means of processing Personal Data — in this case, 777mc. |
| "Data Processor" | A third-party entity that processes Personal Data on behalf of a Data Controller under a contractual arrangement. |
| "Data Subject" | The identified or identifiable natural person to whom Personal Data relates — in this context, the registered user or visitor. |
| "KYC" | Know Your Customer — the identity and age verification process mandatory for Real-Money Play on the Platform. |
| "Consent" | A freely given, specific, informed and unambiguous indication of the Data Subject's agreement to the processing of their Personal Data for a stated purpose. |
This Policy applies to all Personal Data processed by 777mc in connection with:
- Your registration and use of an Account on the Platform;
- Your browsing of the Platform as an unregistered visitor;
- Your correspondence with 777mc's customer support team;
- Your participation in any promotional programme, survey or feedback mechanism operated by 777mc;
- Any other interaction between you and 777mc in the context of the Platform's services.
This Policy does not apply to third-party websites, services or applications that may be linked to or integrated with the Platform. Such third parties operate under their own privacy policies, and 777mc accepts no responsibility for their data handling practices.
777mc collects and processes the following categories of Personal Data in connection with the operation of the Platform:
| Category | Data Types | Purpose |
|---|---|---|
| Identity Data | Full legal name; date of birth; CNIC or passport number and copy; selfie or liveness-check image | KYC verification; age verification; fraud prevention; AML compliance |
| Contact Data | Email address; residential address (city, province, country) | Account management; communications; regulatory correspondence |
| Financial Data | Deposit and withdrawal transaction records; payment method identifiers (wallet IDs, bank account reference — no full card numbers stored) | Payment processing; fraud prevention; AML monitoring; withdrawal verification |
| Account Activity Data | Login timestamps; session durations; game history; betting history; bonus usage records | Platform operation; responsible gambling monitoring; fraud detection; dispute resolution |
| Technical Data | IP address; device type and operating system; browser type; geolocation (country/region level) | Security; fraud prevention; restricted jurisdiction checks; platform optimisation |
| Communications Data | Content of support tickets, chat transcripts and emails sent to 777mc | Customer support; dispute resolution; quality assurance |
| Marketing Preferences | Consent records for promotional communications; opt-in and opt-out history | Delivering consented promotional materials; compliance with consent obligations |
We do not intentionally collect sensitive categories of Personal Data such as racial or ethnic origin, political opinions, religious beliefs, biometric data (other than liveness-check images used solely for KYC identity matching), or health data, unless specifically required to meet a legal obligation.
777mc collects Personal Data through the following mechanisms:
- Directly from you — when you register an Account, complete KYC verification, make a deposit, submit a withdrawal request, contact support, or respond to a promotional survey;
- Automatically — via cookies, web beacons and server logs that record Technical Data as you interact with the Platform (see Section 12 for full cookie details);
- From third-party service providers — including KYC verification partners who may return identity-check results to us, and payment processors who confirm deposit or withdrawal statuses;
- From fraud and AML screening tools — which may cross-reference data points against relevant databases to identify risk indicators.
Unsolicited data: If you submit Personal Data to 777mc that we did not request and that is not necessary for any purpose identified in this Policy, we will endeavour to delete it promptly. Do not send identity documents, payment details, or other sensitive information to 777mc through unsecured channels such as standard email or third-party messaging applications.
777mc processes Personal Data only where a valid legal basis exists for doing so. The primary legal bases on which we rely are as follows:
- Contractual necessity: Processing required to fulfil our obligations under the Terms & Conditions you entered into with 777mc, including account management, payment processing, and dispute resolution;
- Legal obligation: Processing required to comply with applicable AML, KYC, and responsible gambling regulatory requirements;
- Legitimate interests: Processing required for fraud prevention, platform security, abuse detection and internal analytics, where our interests are not overridden by your rights and freedoms;
- Consent: Where we process data for direct marketing or non-essential cookies, we rely on your freely given, specific and informed consent, which you may withdraw at any time.
777mc uses your Personal Data for the following purposes:
- Account registration and management — creating and maintaining your Account, authenticating your identity on login, and communicating account-related notifications;
- KYC and age verification — confirming that you meet the minimum age requirement (18+ or higher as applicable) and verifying your identity documents as required by our compliance obligations;
- Payment processing — facilitating deposits and withdrawals and reconciling transaction records;
- Fraud prevention and AML monitoring — detecting and investigating suspicious account activity, unusual betting patterns, and potential money laundering behaviour;
- Responsible gambling — monitoring account activity for indicators of problem gambling and administering the limit and self-exclusion tools described in our Responsible Gambling Policy;
- Platform personalisation and improvement — using aggregated and anonymised Technical Data to understand how the Platform is used and to improve performance, particularly on mobile devices used across Pakistan;
- Customer support — responding to your enquiries, resolving disputes and processing complaints;
- Marketing communications — where you have given your consent, sending you information about relevant promotions, offers and platform updates. You may withdraw consent at any time by contacting us.
777mc does not sell, rent or otherwise transfer your Personal Data to third parties for their own marketing purposes. We may share your Personal Data with the following categories of recipient, strictly on a need-to-know basis and subject to appropriate contractual safeguards:
- KYC and identity verification providers — third-party services that assist in verifying identity documents, conducting liveness checks and performing age verification;
- Payment processors — financial intermediaries required to process deposit and withdrawal transactions. Payment method names referenced on this Platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are independent providers, and data shared with any such processor is limited to what is necessary to process your specific transaction;
- Fraud and AML screening services — automated systems that assess transaction and account data against risk databases;
- IT infrastructure and cloud service providers — entities that host, maintain and support the Platform infrastructure under strict data processing agreements;
- Legal and regulatory authorities — where disclosure is required by applicable law, court order, regulatory direction or law enforcement request;
- Professional advisers — lawyers, auditors, and accountants who require access to data in the course of providing professional services to 777mc, subject to confidentiality obligations.
Any third party acting as a Data Processor on behalf of 777mc is required by contract to process Personal Data only on our instructions, to maintain appropriate security measures, and not to sub-process data without our prior written authorisation.
Given the global nature of internet-based services, your Personal Data may be transferred to, stored in, or processed in countries other than the country in which you are resident, including countries that may not offer the same level of data protection as your home jurisdiction.
Where such transfers occur, 777mc endeavours to ensure that adequate safeguards are in place, which may include:
- Standard contractual clauses or equivalent data transfer mechanisms recognised under applicable data protection frameworks;
- Transfers to processors in jurisdictions recognised as providing an adequate level of data protection;
- Binding corporate rules or equivalent intra-group data transfer agreements where applicable.
Pakistani users should be aware that data may be transferred to and processed in jurisdictions outside Pakistan. By using the Platform, you acknowledge and, where legally required, consent to such international transfers.
777mc retains Personal Data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting or reporting requirements. The following general retention guidelines apply:
- Account data — retained for the duration of your Account's active status and for a minimum of five (5) years following Account closure, in accordance with standard AML retention obligations;
- KYC and identity documents — retained for a minimum of five (5) years following the date of verification or Account closure, whichever is later, as required by anti-money-laundering regulations;
- Financial transaction records — retained for a minimum of five (5) years from the date of the transaction;
- Customer support communications — retained for up to three (3) years following the resolution of the relevant query, unless the communication is relevant to a pending legal matter;
- Technical and log data — retained for up to twelve (12) months for security and fraud-prevention purposes, after which it is deleted or anonymised;
- Marketing consent records — retained for the duration of the consent and for up to three (3) years after withdrawal, to demonstrate compliance with consent obligations.
When Personal Data is no longer required, it is securely deleted or irreversibly anonymised in accordance with our data disposal procedures.
777mc implements technical and organisational security measures designed to protect Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:
- SSL/TLS encryption for all data transmitted between your device and the Platform;
- Access controls — Personal Data is accessible only to authorised personnel whose role requires access, subject to least-privilege principles;
- Secure document handling — KYC documents are processed exclusively through the operator's secure HTTPS verification portal. Documents submitted via unsecured channels will not be accepted and may be destroyed;
- Regular security assessments and monitoring of platform infrastructure for vulnerabilities and intrusion attempts;
- Incident response procedures — in the event of a data breach that poses a risk to your rights, 777mc will take appropriate remedial action and notify affected Data Subjects and relevant authorities as required by applicable law.
Your responsibility: You are responsible for maintaining the confidentiality of your Account login credentials and for ensuring that you log out of the Platform when using a shared or public device. 777mc will never ask you for your password via email, chat or telephone. If you suspect that your Account has been accessed without your authorisation, contact our support team immediately.
The 777mc Platform uses cookies and similar tracking technologies to operate core platform functions, improve user experience, and — where you have consented — to deliver relevant promotional content and measure marketing performance.
A cookie is a small text file placed on your device by the Platform. The following categories of cookies are used:
You may manage your cookie preferences through your browser settings at any time. Note that disabling strictly necessary cookies will affect your ability to use the Platform. For browsers available on Android and iOS devices — the primary devices used by most of our Pakistani users — cookie management options are available in your browser's Privacy or Settings menu.
Subject to the applicable data protection law in your jurisdiction, you may hold some or all of the following rights with respect to your Personal Data held by 777mc. The availability of specific rights depends on the legal framework applicable to you.
Right of Access
Request confirmation of whether we process your Personal Data and, if so, obtain a copy of that data along with information about how it is processed.
Right to Rectification
Request correction of inaccurate or incomplete Personal Data held about you. For Account data, many fields can be updated directly within your Account settings.
Right to Erasure
Request deletion of your Personal Data where it is no longer necessary for the purposes it was collected, subject to our legal retention obligations (e.g., AML requirements that mandate a minimum retention period).
Right to Restrict Processing
Request that we temporarily suspend active processing of your data — for example, while you contest its accuracy or the lawfulness of our processing — while retaining the data.
Right to Portability
Where technically feasible and legally applicable, receive your Personal Data in a structured, commonly used machine-readable format, or have it transmitted to another controller.
Right to Object
Object to our processing of your data where we rely on legitimate interests as the legal basis. You may also withdraw consent for marketing communications at any time.
To exercise any of the above rights, please contact our Data Support team at the contact details provided in Section 17. We will respond to verified requests within a reasonable timeframe consistent with applicable law — typically within 30 days of receipt. We may require proof of identity before processing a data rights request.
The 777mc Platform is strictly intended for adults aged 18 years and above, or such higher minimum age as may be required by the operator's licence jurisdiction. We do not knowingly collect, process or retain Personal Data relating to minors.
If we become aware that Personal Data has been collected from or in relation to a minor — including through the detection of a false date of birth provided during registration — we will take immediate steps to close the relevant Account, delete or anonymise the associated data to the extent permitted by our legal obligations, and, where required, notify the relevant authorities.
If you believe that a minor has registered an Account on the Platform using false information, please contact us immediately using the details in Section 17 so that we can investigate and take appropriate action.
777mc processes certain Account Activity Data for the specific purpose of monitoring compliance with our responsible gambling obligations and protecting players from harm. This processing includes:
- Automated monitoring of betting frequency, deposit volumes and session durations against responsible gambling risk thresholds;
- Recording and enforcing deposit limits, loss limits and session timers set by you or applied by 777mc under our responsible gambling policy;
- Maintaining records of self-exclusion requests and ensuring that excluded players are prevented from accessing Real-Money Play features;
- Retaining records of responsible gambling interactions — including limit changes, exclusion requests and re-activation requests — for regulatory compliance and dispute resolution purposes.
This processing is carried out on the basis of legal obligation and legitimate interests in protecting users from gambling harm. Responsible gambling data is not used for marketing profiling and is not shared with third parties except where required by our licensing obligations. For full information on the responsible gambling tools available to you, please visit our Responsible Gambling page.
777mc reserves the right to update, revise or replace this Privacy Policy at any time, including to reflect changes in applicable law, our data processing practices, or the services we provide. The "Last Reviewed" date at the top of this document will be updated accordingly.
Where we make a material change to this Policy — for example, a change to the categories of Personal Data collected or the introduction of a new processing purpose — we will endeavour to notify registered users via the email address associated with their Account or by a prominent notice on the Platform prior to the change taking effect.
Your continued use of the Platform following the effective date of any revision constitutes your acknowledgement of the updated Policy. If you do not accept the revised Policy, you must cease using the Platform and may request Account closure in accordance with our Terms & Conditions.
If you have any questions, concerns or requests relating to this Privacy Policy or to the processing of your Personal Data by 777mc — including requests to exercise your data rights under Section 13 — please contact us using the details below:
📧 Data & Privacy Enquiries: [email protected]
⏰ Support Hours: 24 hours a day, 7 days a week
🌐 Response Language: English (primary); Urdu assistance available on request
The email address above is displayed as plain text for your reference only. It is not a clickable mailto link. Please do not send CNIC scans, passport copies or any sensitive documents via standard email — use only the secure HTTPS verification portal within your Account.
When submitting a data rights request, please clearly identify the right you wish to exercise and provide sufficient information to allow us to verify your identity. We may require supporting documentation before actioning certain requests in order to protect your data from unauthorised access.